The reason why agency writers are not price competitive, is because the amount of commission that independent agents receive from them. To compare, captive seller agents receive only a commission of $100 while at agency writers, the agents receive 150 or even more direct from the premium.

So why buy insurance from them? Who in their right mind would want to buy insurance at a greater cost? The answer is that these agents will do whatever they can to accommodate you. While other insurers simply won’t cover you or will do so at staggeringly high rates, independent agents shop around and find deals that untrained eyes don’t normally see.